Transform: A Rebel’s Guide for Digital Transformation

Thirty years ago, a typical customer looked at something complex and said: “I must be stupid.” Today, people look at complexity coming from organizations and say: “They must be stupid.” The customer has transformed. The organization has not. Today, complexity feeds distrust. We trust in use. Simplicity feeds trust.

“If people who have to work together in an enterprise trust one another because they are all operating according to a common set of ethical norms, doing business costs less,” Francis Fukuyama writes in his book, Trust.

The brain works very differently when you look at something compared to when you use something. You must get evidence of what the customer actually does, not what you think they do, not what they think they do. As complexity increases, things become more counter-intuitive.

Seeking work life balance
Millennials are the least-engaged entity within the US workforce. In 2014, only 29% felt engaged by their jobs. So, 70% of millennials do not feel that they are in the right job environment. Maybe one reason for that is because, according to Forbes, “44% of college graduated Millennials are stuck in low-wage, dead-end jobs, the highest rate in decades.” Not surprisingly, 60% of Millennials will leave their jobs within the first 3 years, costing their employers an average of $20,000 each. They don’t particularly want job security because they know it doesn’t exist anymore. What they do want is the ability to train and develop and to have a work environment that reflects their life environment—with the same cool tools and ease of use.