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Transform: A Rebel’s Guide for Digital Transformation
Тази книга не е налична в момента
256 печатни страници
- Оригинална публикация
- 2016
- Година на публикуване
- 2016
Цитати
- Tanja Kirkegaardцитирапреди 5 години
Thirty years ago, a typical customer looked at something complex and said: “I must be stupid.” Today, people look at complexity coming from organizations and say: “They must be stupid.” The customer has transformed. The organization has not. Today, complexity feeds distrust. We trust in use. Simplicity feeds trust. - Tanja Kirkegaardцитирапреди 5 години“If people who have to work together in an enterprise trust one another because they are all operating according to a common set of ethical norms, doing business costs less,” Francis Fukuyama writes in his book, Trust.
- Tanja Kirkegaardцитирапреди 5 годиниThe brain works very differently when you look at something compared to when you use something. You must get evidence of what the customer actually does, not what you think they do, not what they think they do. As complexity increases, things become more counter-intuitive.
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