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Rob Fitzpatrick

  • Nastassiaцитирапреди 2 години
    Mom was unable to lie to us because we never talked about our idea.

    That’s kind of weird, right? We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
  • Nastassiaцитирапреди 2 години
    People know what their problems are, but they don’t know how to solve those problems.
  • Nastassiaцитирапреди 2 години
    The Mom Test:

    Talk about their life instead of your idea
    Ask about specifics in the past instead of generics or opinions about the future
    Talk less and listen more
  • Nastassiaцитирапреди 2 години
    Rule of thumb:If they haven't looked for ways of solving it already, they're not going to look for (or buy) yours.
  • Nastassiaцитирапреди 2 години
    Ask how they currently solve X and how much it costs them to do so. And how much time it takes. Ask them to talk you through what happened the last time X came up. If they haven’t solved the problem, ask why not. Have they tried searching for solutions and found them wanting? Or do they not even care enough to have Googled for it?
  • Nastassiaцитирапреди 2 години
    "Talk me through the last time that happened."
  • Nastassiaцитирапреди 2 години
    "What else have you tried?"
    Good question. What are they using now? How much does it cost and what do they love and hate about it? How much would those fixes be worth and how big of a pain would it be for them to switch to a new solution?
  • Nastassiaцитирапреди 2 години
    Who else should I talk to?"
  • Yulya Kudinaцитирапредходен месец
    Doing it wrong is worse than doing nothing at all. When you know you’re clueless, you tend to be careful. But collecting a fistful of false positives is like convincing a drunk he’s sober: not an improvement.
  • Yulya Kudinaцитирапредходен месец
    We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
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