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Tim Wu

The Attention Merchants

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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature — cognitive, social, and otherwise — in ways unimaginable even a generation ago.
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596 печатни страници
Оригинална публикация
2017
Година на публикуване
2017
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Цитати

  • njjjjhgyjцитирапреди 5 години
    * Some economists contest the idea that demand can be created by advertising, despite the empirical evidence. Whether “wants” can be created may just depend on how you define them. One might be said to be born wanting “beautiful things,” and advertising merely identifies for you what is beautiful. Or one can more easily say that advertising shapes or creates demand.
  • Soliloquios Literariosцитирапреди 5 години
    Learning how to think . . . means being conscious and aware enough to choose what you pay attention to and to choose how you construct meaning from experience. Because if you cannot exercise this kind of choice in adult life, you will be totally hosed.

    —DAVID FOSTER WALLACE
  • njjjjhgyjцитирапреди 5 години
    For the advertisers, by far the most valuable function of advertising, then, is the shaping or creation of demands that would not otherwise exist.

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