a company that provides financial education specifically for millennials.
cindy michellaцитирапреди 2 години
MassMutual and IDEO
cindy michellaцитирапреди 2 години
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellaцитирапреди 2 години
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellaцитирапреди 2 години
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellaцитирапреди 2 години
emphatic research is the method closest to traditional ethnography.
cindy michellaцитирапреди 2 години
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellaцитирапреди 2 години
that involves the human perspective and empathy in the research process
cindy michellaцитирапреди 2 години
is a method—popularized by design companies such as IDEO and frog
cindy michellaцитирапреди 2 години
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members