Streaming Business explores the rise of digital streaming platforms and their impact on the entertainment industry, examining the shift in power from traditional media gatekeepers to a landscape of unprecedented opportunities for content creators. The book highlights how business models like SVOD, AVOD, and TVOD are reshaping content production, distribution, and monetization. One intriguing aspect discussed is how data analytics now informs production decisions, influencing what we watch.
Divided into three sections, the book first introduces streaming business models, then delves into content creation processes, and finally addresses the long-term sustainability of streaming platforms. It argues that while streaming has democratized content creation, it also introduces new challenges related to content discoverability and platform sustainability.
A key focus is on the evolving economics of content libraries and the impact of cord-cutting on traditional media. This book uniquely combines a broad overview of the streaming landscape with a detailed analysis of business models and technological drivers. It approaches the subject with verifiable data and evidence-based insights, making it valuable for media executives, content creators, and consumers interested in navigating this rapidly evolving world.
