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Zain Raj

Brand Rituals : How Successful Brands Bond With Customers For Life

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  • Menna Abu Zahraцитирапреди 2 години
    Brands are not abstracts for today’s consumers. They’re real. Personal. Tactile. Malleable.
  • Menna Abu Zahraцитирапреди 2 години
    That’s what builds loyalty, connectedness, mindfulness. It’s also what encourages a growing resistance to many of our brand messages, as well as a willingness to modify those messages in ways they find personally meaningful.
  • Menna Abu Zahraцитирапреди 2 години
    we haven’t become more effective when it comes to marketing.
  • Menna Abu Zahraцитирапреди 2 години
    anything, we’ve become less effective
  • Menna Abu Zahraцитирапреди 2 години
    Brands are no longer idealized concepts to our customers. They’re part of the everyday world in which they live and work and consume.
  • Menna Abu Zahraцитирапреди 2 години
    worthwhile to take a less-than-rosy-hued look at our past:
  • Menna Abu Zahraцитирапреди 2 години
    particular, where the idea of branding originally came from and how it morphed into what it represents today.
  • Menna Abu Zahraцитирапреди 2 години
    the last forty years, by my informal research, more than three thousand books have been written on brands and branding alone, and business books as a genre have grown from a small corner to several aisles in today’s big-box bookstores.
  • Menna Abu Zahraцитирапреди 2 години
    how we’ve evolved our science of branding.
  • Menna Abu Zahraцитирапреди 2 години
    Where once brand building was a key driver of business success, today brand management too often runs at cross purposes to both corporate realities and customer needs and desires.
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