their weekly poker or bridge game, or as their uncle. People sensed Walt′s enthusiasm for everything he brought to them to be genuine, and it was.
Everybody has at least one character trait that is authentic and genuine, that can be magnified so the clientele′s attention is focused on it, and that is generally beneficial in selling and, specifically, contributes to trust. For Walt, it was his authentic enthusiasm. For Reagan, it was clarity and plainspoken simplicity. Similarly, every company has a stren