The best designs and the most successful work are always solutions that have taken a simple, clean, and uncluttered approach
@alissafatmaцитирапреди 6 години
the primary purpose of design is to aid communication and facilitate understanding
@alissafatmaцитирапреди 6 години
German architect, Ludwig Mies van der Rohe, “Less is more.” PD
@alissafatmaцитирапреди 6 години
As designers, we enjoy what we do. We mistakenly believe anyone could do our job. This is because we have a rare talent and cannot imagine everyone else doesn’t. It
@alissafatmaцитирапреди 6 години
shall think of the idea before the visual
@alissafatmaцитирапреди 6 години
The visual exists to present and support the idea and if the idea isn’t the best, the visual won’t be the best either, despite all your efforts. Reclaim the humble pencil and get sketching
@alissafatmaцитирапреди 6 години
shall choose colors for a reason rather than simply because you like the color
@alissafatmaцитирапреди 6 години
Always have a reason for selecting every element in your design, right down to the all-important color. JF
@alissafatmaцитирапреди 6 години
Good composition is a mix of scale, shape, and color working together dynamically with harmony