The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

They need to understand why some people are working differently, be able to hold them accountable to new standards, and recognize when their own normal gatekeeper functions, such as HR, IT, legal, and compliance, are getting in the way.

the Startup Way creates a system that embraces and even thrives on speed and uncertainty.

The five key principles behind the Startup Way philosophy are:

It is a system that can be used in any organization that seeks to practice continuous innovation, regardless of size, age, or mission