Superfans

Running a business means having your hands in multiple pies, from strategy to marketing to finance to hiring to much more. But focusing on the experiences that create superfans is more important than any other activity in your business. It’s more important than getting more traffic, more followers, more views, or more subscribers. It’s even more important than building your email list and acquiring more customers.
Why?
Because when you focus on creating superfans, as a byproduct you’ll get more traffic, more followers, more views, and more subscribers. You’ll build a stronger, more targeted tribe who will go out of their way to support you and what you do. They’ll be more engaged, more excited, and more likely to take action. And they’ll be more likely to buy from you, too!
Superfans are truly the life of your business.

Building a strong, successful brand is about solving people’s problems. Step one is to know what those problems are, but step two, so often underrated and overlooked, is knowing exactly how those people describe their problems. The language they use should become the lyrics you use in your brand.

When you follow up, ask questions like, What kinds of solutions have you tried so far? If you had a magic wand to solve this challenge, what would things look like for you? I promise you’ll receive a ton of incredibly valuable information you’ll be able to feed directly back into your business

I sent an email out that included an open-ended survey question: What’s your number one challenge related to building an online business? I received more than 7,000 responses, and I used those lyrics to inform the language in my sales copy, emails, and much more

Method 2: Describe your biggest challenge related to _______________.
This method is something I learned from Ryan Levesque, who wrote the book Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy … Create a Mass of Raving Fans … and Take Any Business to the Next Level

If you can define the problem better than your target customer, they will automatically assume you have the solution

Building a strong, successful brand is about solving people’s problems. Step one is to know what those problems are, but step two, so often underrated and overlooked, is knowing exactly how those people describe their problems. The language they use should become the lyrics you use in your brand

You’ll learn how to get your audience to speak up, participate, and feel invested in what you do

Community members begin to identify with the group and one another so much that they may even create a name for themselves. This is where a majority of your comments, feedback, and survey results will come from, and when it comes to creating anything new, the community becomes an essential asset for seeding and validating new ideas that can help the business excel and grow. And it’s from this community that you build your brand’s superfans

People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time