The SWOT Analysis

Cost-competitiveness evidently plays a determining role in the success of a business.

Opportunities and threats are linked to the external environment of an organization and cannot be controlled by them.

One should never underestimate the role played by the competition concerning other things, notably the capacity for innovation.

is important not to ignore other aspects that are more specific to the industry (changing customer needs, competitive environment and regulations).

Think about basing it on facts rather than institutions. It is crucial to back up your analysis with tangible figures (e.g. financial data).