Owain Service,Rory Gallagher

Think Small

'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'— Richard Thaler, winner of the 2017 Nobel Prize in Economics

A simple and accessible plan for success, based on seven scientifically tested steps that really work.

We’re often told to dream big, the sky’s the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we’ve failed.

Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we’re so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes — and it’s much easier to achieve than you might think.

Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.
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Michael O'Mara


    Vitalyсподели впечатлениепреди 2 години
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    A well-done guide, but if you find the golden rules in 2d appendix easy to understand, then you are all good and can skip this one.


    Vitalyцитирапреди 2 години
    be selfish by helping and working with others
    Vitalyцитирапреди 2 години
    If we want to get better at a task over time, we need to think about how we are going to learn, so the best place to start is by thinking about how you are going to practise – by breaking your goal down and engaging yourself in effortful practice focused on making incremental improvements to how you go about tackling the task.
    Vitalyцитирапреди 2 години
    Setting aside a small amount of time to reflect on progress alongside the experiential learning will help her to improve more quickly. And you should do the same as you progress, or as you suffer setbacks along the way to achieving your goal. You should think about what you have learnt along the way, and use this to inform what you might try (and test) next. When you have ultimately achieved your goal, it would be beneficial to spend some time reflecting on your achievements before moving on to the next objective

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