Where to get ideas for a retail store and turn it into a money machine! Directly import your own merchandise. How to research the market and select a legal structure. The importance of location and the hazards of lease renewals. Your layout and fixturing and the importance of exterior and in-store signage, lighting and window displays. How to advertise and use direct marketing to augment sales. Hire staff and be alert to theft by staff and shoplifters. How to fine-tune the position of merchandise within your store. Use the Web to advertise; set up an e-commerce site and drive traffic to it. Prepare a business plan and use it to arrange financing.
