A Joosr Guide to… Shoe Dog by Phil Knight

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Building a successful start-up can often seem like a long and arduous race, with many hurdles and hidden potholes to trip you up. Learn how to avoid these dangers and how to propel yourself toward financial stability, with lessons from a man who has conquered the world one shoe at a time: creator of Nike, Phil Knight.

Shoe Dog will show you just what it takes to build a start-up into a global empire. Understand how to create products that stand out, and discover how you can use the hatred you feel toward competitors to your advantage. Through making calculated and intelligent risks, you can be sure that your start-up won't join the countless other forgotten companies that never even reached the finish line.

You will learn:

· What it takes to ensure that you always beat the competition

· How to nurture your company, enabling it to grow with stability

· How to sell your products without using traditional advertising campaigns.