“The Business of Style” dives into the fashion industry's core, revealing how trends are manufactured and monetized. It explores the roles of design, business, and consumer behavior in shaping our style choices. The book highlights how the pursuit of profit and strategic design innovation drive the cyclical nature of fashion, leading to constant changes in what's considered stylish. One intriguing fact explored is how fashion brands intentionally create new trends to make existing wardrobes seem outdated, fueling consumer demand.
The book progresses by first introducing key concepts like trend forecasting and brand management. It then dissects the roles of designers, manufacturers, and retailers in creating trends, analyzes the impact of media on consumer preferences, and investigates the financial strategies used by fashion brands. Ultimately, it shows how these factors combine to create a system where continuous change is inevitable.
This approach offers readers a comprehensive understanding of the fashion industry's economic engine, making it valuable for designers, marketers, and consumers alike.
