It's all about the spirit

Gerhard Drexel, Chairman of the Supervisory Board of Spar Austria, tells the story of how the company became the number 1 Austrian food retailer after years of catching up to the competition. In doing so, he designs a modern counter-model to the spirit-free, technocratic-sterile leadership style. He shows how, with the right spirit, employees can be motivated on the path to market leadership. In Drexel's model, companies are there for the people again instead of the other way around, and that's exactly what makes them successful.