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Книги
Patrick Forsyth

100 Great Sales Ideas. From leading companies around the world

Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.
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Впечатления

  • Nikolay Khokhlovсподели впечатлениепреди 6 години
    👎Пропуснете я
    💩Пълен боклук
    💤Скучнотия!

    Unbelievable utter crap, freaking ~20 good ideas out of a hundred

Цитати

  • Menna Abu Zahraцитирапреди 3 години
    ENHANCING CUSTOMERS’ RECALL OF YOU (CONTINUED)
    A BUSINESS CARD certainly acts as a reminder of you, especially early on in a relationship with a customer
  • Menna Abu Zahraцитирапреди 3 години
    In practice
    • Seek to make genuine service, rather than gimmicks, enhance customer acceptance.

    • Ensure that there are management processes to consider/approve expenditure on such things (though not necessarily of this magnitude!).
  • Menna Abu Zahraцитирапреди 3 години
    The helicopter may be a dramatic way of doing things, but it is really only one way of providing extra service and convenience to customers. This is true of the individual, several individuals, or the organization itself.

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