This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
COMBINING OLD ELEMENTS With regard to the general principles which underlie the productions of ideas, it seems to me that there are two which are important.
Tarlan Asadliцитирапреди 5 години
Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.
Irinaцитирапреди 5 години
But after a while you will reach the hopeless stage