The 12 Labours of Social Media

There is a rule of thumb that 70 per cent of posts should be informative, 20 per cent should be curated content, and only 10 per cent should be promotional.

Industry insights, re-tweets or curate interesting articles, keep them informed on industry happenings.

Questions that begin with “should” “would” or “what” gain a good number more responses than those starting with “why” or “how” – keep that in mind when you devise your poll ques

Social media is, by definition, social. It’s about networks and networking. In a business sense, it’s about networks and networking in order to gain more market share. But you won’t gain more market share if you don’t increase the numbers of people that you are networking with. That’s why it’s important to think about continually growing your networks.