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Книги
Robert Alderman

Copywriting For Beginners Guide

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
16 печатни страници
Оригинална публикация
2015
Издател
Mihails Konoplovs

Впечатления

    mariareadsсподели впечатлениепреди 3 години
    🎯Струва си

    Good to have a general idea of the copywriter, however, does not contain any special or different information from what you can read online

    Mikie Jonesсподели впечатлениепреди 3 години

    I feel this book is a good starting point for getting a general idea of copywriting. Just as the title suggests, this is for beginners and should give you a headstart to what copywriting is about.

Цитати

    Mikie Jonesцитирапреди 3 години
    hot buttons to use in copywriting: fear, greed, guilt, anger, exclusivity, salvation and flattery. I
    Mikie Jonesцитирапреди 3 години
    Avoid too much information
    Mikie Jonesцитирапреди 3 години
    Use conversational tone

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