Summary: DotCom Secrets – Russell Brunson

Product Launch – where you break your sales presentation up into four chunks and let prospects comment on what's emerging to build buzz. To make a product launch work, you have to deliver a ton of value while educating your prospects and before selling your products.

High-Ticket, Three-Step Application

The Perfect Webinar
Invisible Funnel Webinar
Product Launch

Self-Liquidating Offer

Front-end funnels
Two-Step, Free-plus-shipping
Self-Liquidating
Continuity

The best kind of bait:
Free-plus-shipping
Order form bumps

You give them something free as bait (B) to do business with you and then sell them different price point packages at the front- (F), middle (M) an

Even if you do nothing else, you should seriously consider including an "order form bump" into your sales sequence. Add a small box on the order form which they can click to add a paid product (perhaps priced in the $30 - $40 price range) to the free product they are about to order. Tests have shown on average about one out of every three people who order the free product will also add in the paid product as well.

There are congregations for everything you can dream up – from antique buyers to zipper collectors. Not sure where your congregations are? Just go to Google and type in your keywords plus the word ‘forum’ or search for groups related to your keywords on Facebook. It might take a little digging, but you'll find your target audience.

Pre-frame your funnel – by giving each type of traffic a powerful introduction. Hot traffic will need something short and punchy. Warm traffic will need an endorsement from someone who is trusted. Cold traffic will need information which educates them so they can better appreciate the various offers you will be making.