Lush's Hierarchy of Digital Transformation: A Prescription for Cloud Platform Value

I am speaking to you; those thoughtful leaders, managers, and workers who are struggling with, and committed to helping your organization digitally evolve. Each chapter and section are designed to spark ideas and give you the confidence to challenge conventional thought. To evolve we must disturb the present in order to obtain a brighter future. One of my favorite luscious quotes sums it up; “have you replaced your employees’ Schwinn bicycles with Ford F150s and wonder why they still only drive on bike paths?”. I hope you enjoy and find useful the perspectives found within the Lush’s Hierarchy of Digital Transformation; digital reputation, contextual computing, insights, and alignment to drive outcomes.