B2B. 10 Rules to Transform Your Business Into A Brand

Whatever you can do, your competitors can copy very quickly and the scary thing is, now they can do it as well (if not better) and sell it cheaper. You can build a successful business without a strong brand but if you want that business to be sustainable, you need a strong brand.

Rolex watch says you are wealthy

brand, on the other hand, is driven by vision. It sets its mind on a specific goal and works towards achieving it. A brand does not chase every single opportunity that presents itself.

Idea ownership is absolute.

WHAT IDEA DO YOU OWN?