Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right

The problem with the contemporary style of Tumblr-liberalism and a purely identitarian self-oriented progressivism that fomented in online subcultures and moved on to college campuses is that the very idea of winning people over through ideas now seems to anguish, offend and enrage this tragically stupefied shadow of the great movements of the left, like the one that began on campuses like Berkeley in 1964

Similarly, the idea of the inherent value of aesthetic qualities that have dominated in Western pop culture since the 60s, like transgression, subversion and counterculture, have turned out to be the defining features of an online far right that finds itself full of old bigotries of the far right but liberated from any Christian moral constraints by its Nietzschean anti-moralism

There is no question but that the embarrassing and toxic online politics represented by this version of the left, which has been so destructive and inhumane, has made the left a laughing stock for a whole new generation. Years of online hate campaigns, purges and smear campaigns against others – including and especially dissident or independent-minded leftists – has caused untold damage. This anti-free speech, anti-free thought, anti-intellectual online movement, which has substituted politics with neuroses, can’t be separated from the real-life scenes millions saw online of college campuses, in which to be on the right was made something exciting, fun and courageous for the first time since… well, possibly ever. When Milo challenged his protesters to argue with him countless times on his tour, he knew that they not only wouldn’t, but also that they couldn’t. They come from an utterly intellectually shut-down world of Tumblr and trigger warnings, and the purging of dissent in which they have only learned to recite jargon