One Million Followers

and for authoring his second book, Hook Point.

has worked with brands such as Disney, Fox, NBC, Netflix, Xbox, and LinkedIn, as well as many notable Fortune 100 companies.

vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world.

Taylor Swift, Rihanna, supermodel Adriana Lima, and pro skateboarder Ryan Sheckle

Having started his career at Lakeshore Entertainment, Brendan oversaw all aspects of the company’s interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million and also pioneered the first-ever influencer campaign to effectively promote Crank starring Jason Statham.

And last, but certainly not least, I’d like to thank Geyer Kosinski, Gary Lucchesi, Antony Randall, Pete Wilson, Brian McNelis, and Richard Wright for your mentorship over the years. I really appreciate your guidance and support

Tara Rose Gladstone, thank you so much for all of your support in generating this book; it definitely wouldn’t have been possible without you

Our own growth would not be possible without your hard work and dedication.

Thank you to the brilliant members of my team at OPTin.tv and onemillionfollowers.com.

To the team at BenBella, thank you for your dedication to refining the content of this book and for preparing it to go to market.