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Scott Galloway

The Four

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    The next retail age will be coined the “multichannel era”—a time when integration across web, social, and brick and mortar is crucial to success.
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    So, stores are here to stay—if we are careful what stores we’re talking about. But so is e-commerce. Ultimately, the real winners will be those retailers who understand how to integrate both. Amazon aims to be that company
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    industry—book reviewing—emerged to identify what books were worth eating/reading, bypassing the diligence of curation offered by a store. Bezos realized reviews could do the hard work of retailing for him. Amazon could call on the internet’s less lame attributes: s
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    Scale is power, and Amazon was able to offer prices no brick-and-mortar retailer could afford.
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