Digital Product Management: Design websites and mobile apps that exceed expectations (Voices That Matter)

The premise of a user journey map is that a user has a series of goals she’s trying to achieve when encountering an organization and its products. Stepping back from existing or planned products, what are these goals? And what is their sequence?

Heuristic evaluation is a usability research method in which professional evaluators review a product to determine how well it complies with generally accepted user interface design principles

A competitor-driven analysis compares the similarities and differences of your organization and your competitors. As Brown points out, competitor-driven analysis is effective at informing strategy broadly and at comparing specific features and design solutions