- Muchomachoцитирапреди 2 години
Marketing is a battle of perceptions, not products - Muchomachoцитирапреди 2 годиниFind a new category you can be first in
- Muchomachoцитирапреди 2 годиниwhat category is this new product first in
- Muchomachoцитирапреди 2 годиниForget the brand. Think categories
- Muchomachoцитирапреди 2 годиниProspects are on the defensive when it comes to brands. Everyone talks about why their brand is better
- Muchomachoцитирапреди 2 годиниThe conventional solution to the problem is money
- Muchomachoцитирапреди 2 годиниMore money is wasted in marketing than in any other human activity
- Muchomachoцитирапреди 2 годиниYou can’t change a mind once a mind is made up
- Muchomachoцитирапреди 2 годиниOnce a mind is made up, it rarely, if ever, changes
- Muchomachoцитирапреди 2 годиниMarketing is not a battle of products, it’s a battle of perception
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