Holly Berkley

Holly Berkley is an author, educator, speaker and professional Internet Marketing Consultant focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts.You may have seen Holly Berkley's appearance on ABC Primetime's 20/20,10 News San Diego or discussing online marketing trends and tips for FOX 5 San Diego and KPBS, along with numerous radio talk shows, business magazines and newspapers throughout the country. Holly's book, Marketing in the New Media shows top brands how they can combine traditional (televisions, radio, print, outdoor) advertising with New Media (Internet, Mobile Marketing) for maximum results. The 2nd edition of this book, includes a whole new chapter on how businesses can use Social Networking sites to promote their brand.Her first book, Low-Budget Online Marketing for Small Business, published by Self-Counsel Press, was rated a "Must Read!" by Today's Books, and continues to help all size businesses increase Web site traffic and online sales. The book was translated and re-released internationally with the 3rd edition released November 2010.Holly's degree in Rhetoric and Communications from the University of California, Davis led her to work with some of the first companies to experiment with live web casts. She helped cover the 1998 Japan Winter Olympics and first ESPN X Games live on the Internet through her work with TransWorld Media. In 2000, she worked with Inter@ctivate to help research the live animal web cams for the San Diego Zoo and boost overall web traffic and online sales for Jenny Craig International.In 2009, Holly Berkley worked with Verizon to enhance its Online Customer Support Community. The online community saves the company millions each year in traditional customer support costs.Holly continues to share her research and knowledge in the online marketing field on nationally syndicated talk shows, business seminars, magazine articles and through her new Internet Marketing undergraduate course which she teaches at San Diego State University.In 1999, she founded Berkley Web Strategies as a way for small businesses to take advantage of the power of the Internet by providing lower cost Internet marketing and web site design services. Berkley Web Strategies was voted "Best of San Diego" in the Online Services category in 2002 -2003In 2005, she merged her company with a top hosting and web site technology firm to form Vantage Internet Services, Inc. The San Diego Business Journal featured the merger in its December 5, 2005 article on Mergers.Holly Berkley is currently working in San Diego, California as a New Media and Internet marketing consultant accepting only a handful of marketing contracts per year. She continues to teach Internet Marketing at San Diego State University. She remains on the Board of Directors and on an advisory level to Vantage Internet Services, Inc. She has also developed a new corporate social media training program to help businesses of all size leverage the power of social media to reach their business and marketing goals.