Andy Maslen

without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.

YOU CAN’T BE a copywriter without also being a student of human nature

Ideas are the lifeblood of great copy.

Copywriting is a craft skill not an art form.

And forget about creativity. Concentrate on results instead.

copy its structure, style, and any devices you think would work well for your product.

That word is “you.”

Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.

REMEMBER, YOU’RE SELLING

PERHAPS BECAUSE A lot of people who write copy do it because they love words, they can sometimes forget why they’re writing in the first place