Dale Carnegie

"My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people."

writing in hooks and eyes

the succession of events recorded requires a plan in order to bring them out with real effect.

anecdote is a short narrative of a single event, told as being striking enough to bring out a point.

The keener the point, the more condensed the form, and the more suddenly the application strikes the hearer, the better the story.

A perfectly capital joke will fall flat when it is dragged in by the nape without evident bearing on the subject under discussion.

Humor deals with things out of relation—with the incongruous.

when an idea produces in us an opinion or an action, without first being subjected to deliberation, we are moved by suggestion.

the more strongly with every assault upon its opinion. The latter type is almost immune to suggestion.

We do know, however, that the feeling of the subject that authority—influence, power, domination, control, whatever you wish to call it—lies in the person of the suggester, is the basis of all suggestion.