With Foreword by Michael Porter

Following the success of the First Edition published in 2000, this extended edition of From Adam Smith to Michael Porter: Evolution of Competitiveness Theory provides a thorough explanation of the evolution of international competitiveness theories and their economic and strategic implications. The theories range from classical theories such as Adam Smith's theory of absolute advantage, to new theories such as Michael Porter's diamond model. Professor Cho and Professor Moon have updated their research with their latest theoretical advancements, such as the double-diamond-based nine factor model, and MASI (Measure, Analyze, Stimulate, and Implement) model.

This newly revised volume is suitable for International Economics, Business Strategy, and International Business courses on both the graduate and upper-division undergraduate levels. Policy makers and corporate managers will also find useful implications from this book's systematic integration and application of important competitiveness models.

Contents:From Adam Smith to Michael Porter:Traditional Model: TheoryTraditional Model: DebateNew Model: TheoryNew Model: DebateMichael Porter and Theoretical Extensions:Extended Model (1): The Generalized Double Diamond ModelExtended Model (2): The Nine-Factor ModelExtended Model (3): Double Diamond-Based Nine-Factor ModelMethodology for National Competitiveness AnalysisMichael Porter and Practical Extensions:Application: Firm LevelApplication: Industry LevelApplication: National LevelApplication: Other AreasReadership: Business strategy and international business courses for graduate and upper-division undergraduate levels. Policymakers and corporate managers.

Hwy-Chang Moon

Книги