John Robbins is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.Robbins is the son of Irma Robbins and Baskin-Robbins co-founder Irv Robbins. He graduated from the University of California, Berkeley, in 1969, and received a Master's Degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Robbins advocates a plant-based diet for ethical, environmental and health reasons. He updated these ideas in his 2001 book The Food Revolution: How Your Diet Can Help Save Your Life and Our World, which includes information on organic food, genetically modified food, and factory farming. His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.In Diet for a New America, he advocates a "plant-based", vegan diet and contains Robbins's opinions on the meat and dairy industries, world hunger and human health.The documentary film Super Size Me by Morgan Spurlock has a short interview with Robbins.