George Pain

Schedule 2-4 hours every week to focus on your content creation processes

Think about how you would educate them about the unique aspects or qualities of your business; the unique benefits and advantages of your products or services; what problems you help people solve; how you help improve or add value to other people’s lives, why people need your products or services, etc

Ensure that your content reflects the consistency and continuity of your brand. Review your editorial stands periodically to ascertain that the tone and voice of your brand are consistent with the blog persona in general. Are you positioning yourself as a fun, youthful, fresh blog for a younger audience? Are you positioning yourself as an authoritative and serious source of information in your industry?

Volume Weighted Moving Average (VWMA)

It makes your brand comes across as likable, relatable, identifiable and human

By the end of this content creation strategy guide you will know the best way to

Plan for great content
Create quality content
Use scheduling tools to automate your publishing and make engagement easy
And much more

Planning is extremely important to transform occasional content creation into focused content marketing

Always try to plan out at least 12 weeks of content so that you will have a clear idea on how your content will tie in with your marketing, sales and ultimate business goals

for the months ahead

Getting themes
Creating images
Writing posts
Posting or scheduling posts
Sharing these posts on social media