I have an absolutely amazing success story to share with you today…
In 2013, Jake Kassan his business partner Kramer dropped out of college with the dream of reinventing the watch industry.
Tired of big brand markups, the duo set out to create a direct to consumer model with a brand called Movement.
They’d design and sell watches that would normally cost $300 or more, for a third of the price.
That year they launched their first six designs through an Indiegogo campaign. That campaign produced 2,887 orders and $220,000 in revenue, providing them with the cash they needed to move forward…
Today, just three years later, they’ve sold over 1 Million watches, and will produce $80 million in revenue this year alone.
And by the way, Jake is only 25 years old.
So how’d they do it? Well today you’ll find out in their very first podcast interview ever.
