Your Brand Should Be Gay (Even If You’re Not) with Re Perez

Top 3 Value Bombs:

1. Branding is a way of thinking, it is every aspect about you that laters up into creating a perception that you want to have with the people that you are communicating to.

2. Great branding elicits an emotional connection and grabs people's attention, it can be polarizing, and it compels you to take action.

3. Find your unique path, find what is consistent with your passion, and create your category.