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Книги
Edward Roth

How to Write Highly Effective Ads

    Svetlana Sobchukцитирапреди 2 години
    We’re never our own prospects.
    Svetlana Sobchukцитирапреди 2 години
    The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy.
    Svetlana Sobchukцитирапреди 2 години
    You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.
    Svetlana Sobchukцитирапреди 2 години
    example, take a look at the following headline:

    Announcing … New High-Tech Gloves Protect Wearer Against Hazardous Waste

    News, and a benefit
    Svetlana Sobchukцитирапреди 2 години
    http://www.ohpdirect.com/product.php
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