Jocelyn K.Glei

Make Your Mark: The Creative's Guide to Building a Business With Impact (The 99U Book Series)

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Finally, a business book for makers, not managers.
Are you ready to “make a dent in the universe”? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart?
To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from twenty leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team—and ultimately—making something that matters.
Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky.
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    Richard Corderoцитирапреди 2 години
    get there by starting with people. What do people need, what do they care about, what are their passions and dreams, their desires and fears? Then, and only then, can you begin to understand how your product fits into the equation.
    Richard Corderoцитирапреди 2 години
    best brands, the strongest brands, the ones that everybody loves, stand for a concept that is much greater than the product itself.
    Richard Corderoцитирапреди 2 години
    The “why test” always ends with fear of death. That’s the only acceptable indication that you’ve reached the end of the “why” chain, because you could argue that “fear of death” is the ultimate motivator for all human behavior. Only then do you have permission to go back and identify which insight is actually most relevant and appropriate for what you’re trying to create.

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