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Книги
Anthony Ekanem

Copywriting Mastery

    Charlotteцитирапреди 2 години
    If you want to reach the widest audience possible, stick with words
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    YOU DON’T HAVE TO GET FANCY
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    TITLES AND HEADINGS
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    If you paid close attention to this example, you will also notice that some words were bolded. This type of visual emphasis can also drill in your benefits without having
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    grouping your information in bulleted lists could have a dramatic effect on the presentation and communication therein
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    love. We are committed to bringing you the most natural products from around the world and making it easy for you to shop for them in the comfort of your own home
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    We are selling organic products that we think you will love
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    is less tiring on the eyes
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    is more visually appealing
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    PAY ATTENTION TO WHITE SPACE
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    Ask them to buy in your call to action and limit the time when they can get that great deal
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    When shoppers choose not to buy an item, they often experience immediate feelings of regret
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    Sometimes it's the things you don't buy you regret more than the ones you actually do purchase
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    LIMIT THE TIME AVAILABLE
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    Many large companies sell their benefits this way. McDonalds doesn’t specially say, “We sell hamburgers.” We know they do that. They say:” Over 99 billion served.” That tells you that their hamburgers are so yummy that they fly off the shelves
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    You can even make it more appealing, by using number metaphors that help them to understand exactly how wonderful your product is
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    Obviously, the copy with the numbers is easier to understand and less vague. It also will get people’s attention more. It sounds scientific and measurable giving it an air of credibility
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    MONEY BACK GUARANTEES
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    Also keep in mind there are two lengths of guarantees: 15 days and 30 days. The ideal situation is a 30-day guarantee, it will give customers lots of time to try out your product and see if it suits them. Also with a 30-day guarantee, many people feel safer with having longer to decide about a purchase they made
    Charlotteцитирапреди 2 години
    Want dynamite web site copy? Discover the insider secrets to make your copy come alive. Investing in our software will teach you tons of tips, tricks and techniques for writing brilliant web site copy.
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