en
Книги
Fouad Sabry

Experience Economy

What is Experience Economy

An economy based on the sale of remarkable experiences to consumers is known as an experience economy. In 1998, B. Joseph Pine II and James H. Gilmore published an article in which they employed the phrase for the first time. In the article, they discussed the subsequent economy that followed the agrarian economy, the industrial economy, and the most current service economy.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Experience Economy

Chapter 2: Consumer

Chapter 3: Tertiary sector of the economy

Chapter 4: Consumerism

Chapter 5: Future Shock

Chapter 6: Service (economics)

Chapter 7: Information good

Chapter 8: Brand management

Chapter 9: Commodity fetishism

Chapter 10: Service economy

Chapter 11: Use value

Chapter 12: Prosumer

Chapter 13: Engagement marketing

Chapter 14: Value proposition

Chapter 15: Customer experience

Chapter 16: Experience management

Chapter 17: Hedonic music consumption model

Chapter 18: Employee experience design

Chapter 19: Massification

Chapter 20: Consumer value

Chapter 21: SEC classification of goods and services

(II) Answering the public top questions about experience economy.

(III) Real world examples for the usage of experience economy in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Experience Economy.
189 печатни страници
Оригинална публикация
2024
Година на публикуване
2024
Вече чели ли сте я? Какво мислите за нея?
👍👎
fb2epub
Плъзнете и пуснете файловете си (не повече от 5 наведнъж)