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Trauma creates a different kind of memory than ordinary events. Unlike remembering an ordinary event, when someone experiences the memory of a traumatic event, they are virtually reliving the experience.

Trauma affects the brain by hijacking the basic housekeeping system and the emotional brain, and decreasing the activity of the rational brain.

Trauma short circuits the normal brain process by taking the rational brain, the prefrontal cortex, offline.

Failure can be the hardest on people who cannot check their ego. People with controlled egos avoid internalizing failure and are therefore best equipped to handle it.

Ego does not allow people to cultivate an honest and realistic assessment of their own abilities.

By broadcasting their opinions to the entire Internet at large as opposed to just their group of friends, Twitter users demonstrate that they over-value their views. [8]